Fourteen years of entrepeneurism

     At first it was a difficult journey to be established in the Brazilian market as a fashionable laureating organization but this was not Comendador Antônio José Neto Ladeira's goal when he founded the Brazilian Association of Quality Incentive- ABIQUA which already had a distinguishing mission to "support, orient, link, defend and promote its associates in relation to quality" contributing commercially with its companies. Today it breaks borders and acts throughout Latin America.

     Its first public appearance was in the COMDEX-Sucesu fair which took place in August 1995 in Anhembi (São Paulo).

     In the same year of its foundation, in November, the Magazine Incentive was launched and later became the Incentive Newspaper.

     Right after that the first edition of the INCENTIVE TROPHY in São Paulo at Hilton Hotel took place and the trophy was then given to entrepreneurs of different market sectors.

     In 1996, the television program QUALITY MOMENT was launched opening space for the companies to show their qualities through this type of media.

     In 1997, the EXCELLENCE COURSE OF QUALITY IN SERVICES for ABIQUA's associates was launched and right after it the 1st Total Quality Congress– CONQUALIT.

     In 2005, the seminar ANGOLA PAÍS DO FUTURO was founded in Rio with the aim of presenting Brazilian companies which were associated and laureated by ABIQUA to the Angolan market for future partnerships.

     Still in 2005, the ROUND BUSINESS TABLES were established with the aim of showing laureate companies, bringing them closer in commercial relationships in which partnership and information exchange was highlighted.

     Fourteen years of dedication with two annual events promoted by ABIQUA for quality, the " South América Quality" and the "Ibero-Latin-American Quality" which gradually improve life of consumers with this incentive to marketing strategies of companies which have the trust stamp.

      As an organization with associates in different stages, ABIQUA does not distinguish among them, recognizing both ongoing processes that operate with advance methodologies and sponatenous procedures of companies and professionals who promote quality in their services.

     From the point of view of Human Resources, this incentive has become an instrument of motivation for companies begining their ISSO 9000 processes as well as for those which have to maintain it.

     Comendador Antonio comments: "Our main goals are centered around quality and all its aspects, promoting stimulation for companies associated with ABIQUA to continue growing with quality, intensifying the search or maintenance of total quality."

     Regarding the commercial vision, ABIQUA launced its portal " Associates Portal" with the aim of promoting a direct relationship among its associates in Latin América. In this space the associate has the opportunity to show its company searching for possible commercial links and partnerships. José Luiz Cerozi of Originarte Brand and Design company, responsible for the project says that this work has received constant improvements to allow a better interactivity among associates.

     In short, the investments are still moderate but growing! That is what Comendador Antonio José Neto Ladeira says when he talks about the institutes that are financed for works such as IBRAQUA in the Fórum Committee , as well as in two publications motivated by Professor Gusmão: "How to please Greeks and Trojans", a quality work for services and "Andragogy", a work for the development of adults in the Americas.

     The Ibero-American Institute of Education coordinated this year by the director of the International Center of Post-graduation Prof. Administrador Gervásio Martins Carvalho has an incentive project and a permanent prize for students and professors of Latin American Universities.

      More than just a prize, ABIQUA's incentive work is, no doubt, a set of entrepreneur actions which contribute in a positive way to help its associates in the search for a stamp of acknowledged company quality.

     The glamour has always been parto f the annual events promoted by ABIQUA with the handing of the prizes "Master" and "South América", besides the "SAPIENS Medal" offered this year for accomplished professionals.

     From Mexico to Argentina, from Brazil to Chile, ABIQUA's chartered success course can be found.